Creative Instagram Story Ideas to Engage Your Followers

Instagram Story is one of the best tools you have to promote new products, engage new followers, and most importantly increase your brand awareness.

Each day, Instagram’s stories get more than 500 million users which means a lot of engagement opportunities for you. You will be leaving out all these opportunities if you decide to neglect this when determining your social media strategy.

Now the question is, what exactly should you be uploading in your Instagram Story that is bound to bring you a lot of traffic? Fortunately, we have the answer for you.

Here are 20 Instagram Story Ideas that will aid you in creating content that will not only keep your followers engaged, but will also help you attract new audiences.

Let’s jump right in.

Instagram Story Ideas That Will Boost Engagement

Promote Blog Posts

Instagram’s Story is one of the best places to advertise our latest article.

The swipe up feature similar to Facebook now helps direct traffic straight to your article. Instead of having them to go to their bio and then move to your site from there. This is a brand new way to direct traffic to your articles.

There’s one little problem though, the swipe up feature is limited to business accounts that have 10,000 or more followers.

If your business account still needs to reach that milestone, worry not as we got plenty more ways to increase your Instagram followers uk.

Promote Instagram Posts

Your articles are not the only ones to benefit from Instagram Stories; your Instagram posts deserve the love too. Instagram Stories are the perfect way to promote your posts and make sure your posts reach your follower’s eyes. You can’t guarantee if your followers see your posts, but Instagram Stories take only mere seconds to read so most people do.

The way to promote a post on Instagram Stories will be to take a screenshot of your feed or Instagram post and then conceal a part of your job to tempt your followers. Most of them will obey their curiosity and go for the post.

Promote Products

Your Instagram Stories is also the perfect way to create hype for a product you are about to release. Moreover, it can also help you get valuable feedback from your followers for an upcoming product or promote a product that didn’t get the attention you wanted.

Create a Shoppable Story

Shoppable Story stickers made their way to Instagram in 2019. These shoppable stickers enable entrepreneurs and businesses to promote their products through the help of Instagram Stories. They also remove the dependency of the ‘swipe up’ feature to drive traffic to your site.

However, some conditions must be met to get the Sticker.

The product you are selling must be in physical form and must be complying with Instagram’s policies. Additionally, it would help if you also had a business profile on Instagram. The Sticker, for now, is only available in 46 countries.

Story Takeover

When you allow a person who generally isn’t associated with your brand but is popular among the people or in trend these days then it is said to an account takeover. Instagram story views uk takeovers help you gain engagement by using the following of your temporarily associated celeb.

This shouldn’t necessarily be any celebrity; it can be an influencer or another brand whom you have to hire to promote your brand among the people.

This is said to be a sensible experience out of all the ways of getting your stories more engagement. It will not only help your network but also crafts a new content for your audience. You can also do it in exchange for promoting other product or brand.

Go Live

Instagram live videos have become an ultimate trend these days either to hype your audience about the latest product or services you’re offering or the launch of those. It allows your audience to interact with your more conveniently and to deliver productive feedbacks.

The Instagram Live allows the consumers or followings to comment, questions and provide a great deal of engagement as the Instagram software is notifying them about the pages that have started broadcasting their live sessions. This is a beneficial form of boosting an overall commitment of your brand. Instagram also provides you with the feature of saving your live sessions for 24 hours when you archived them.

Use IGTV

Instagram TV (IG TV) is the latest most useful feature introduced by team Instagram back in 2018. It is a standalone video feature by Instagram allowing new creators to post a video for longer duration enabling people to enjoy more great content.

People usually link their IGTV profiles with their standard profile for giving the audience a teaser of their entire video previewing one minute on their channel like an Instagram Story. It is one of the most reliable ways of sharing longer video content to satisfy your audience.

Conduct a Poll

Instagram has a feature to generate a poll allowing the user to choose which one would they prefer. This can be done with the help of poll sticker giving them choices to respond.

These are one of the most reliable ways to carry out more audience engagement and building your brand. The best part about it is the different ways and creative aspects of starting polls.

Thought Leadership

If you want to present some leadership thoughts to your audience through your brand, then Instagram is the best way to do so. You can easily share the tricks and tips that can help the people related to your brand.

This will help to bring more engagement and more opportunities for people to connect and relate with your brand altogether.

Use The Question Sticker

One of the ideal ways to engage more people to your stories is by the question sticker on stories. These stickers allow the user to ask any question to the brand personally and share the queries. Also, you can ask them about the latest trends, and you’ll get to know some fresh perspective related to your niche.

These are some of the best ideas to generate more audience engagement through your Instagram stories. If you are not going anywhere far with your content calendar and thinking to be lost, then this may be with the way. Instead of drawing a blank, you can look at different aspects for more inspiration.